# Email Marketing Strategy

## Email Marketing Strategy

Here is a templated email marketing strategy that we use to engage and nurture customers

### Segmentation

1. Separating your email list into different groups is the key to engaging with each person properly as they move through the different parts of the buyer journey.

### The Buyer Journey

1. Cold (General Audience) - Someone who is brand new and is just hearing/ engaging with your brand for the first time.
   1. Capturing people’s attention and get them to be interested.
2. Warm Opt-in (Lead) - Someone who has opted in for more information about your business.
   1. Two to three emails in this initial sequence that are specific to the resource they opted-in for.
   2. After the first few emails you want to being to nurture them with more value-based information and content about how your company relates to their opt-in.
3. Hot Converted (Customer) - Someone who has made a purchase from your business.
   1. Send a few emails that are specific to the purchase (tutorials, resources, guides, instructions etc.)
4. Extended Value (Post Purchase) - Someone who has made a purchase or multiple purchases.
   1. Send other value-based information to continue to engage your customer-base and establish your business as the authority in your niche.
   2. These email updates are a great way to use your social media, blog posts and videos to send to your customers.