Email Templates

Social Media Announcement

SUBJECT – Just posted: [x ways to XXXX, smart strategies for xxx]

Hey [NAME], I hope you’re having a fantastic day. Here’s something that can make it even better. I just posted [a video / a new podcast / an interview/ to the blog / on Facebook, etc.] and included [x ways to XXXX, smart strategies for xxx, etc]. If you’ve been struggling to [insert problem your content solves], go here to check it out [LINK]. Bring a paper and pen to take some notes…and then put it into action. And hey, let me know what you think. I always love hearing from you. To your success, [YOUR NAME]

Product Announcement

SUBJECT: As Promised – [Insert product benefit or product name] Hey [NAME], We’re ready for you, just as promised. Like I mentioned, if you [insert problem or desired outcome], pay close attention to this. The only catch is [insert scarcity items like limited time offer, limited numbers, etc.]. [sign up/register/pick up/order] this now and you’ll discover: ● Bullet point of benefits ● Bullet point of benefits ● Bullet point of benefits ● Bullet point of benefits This is the most complete system [or some other description applicable to the product] that includes: List of features that the customer will be interested in. Also try to state a benefit. Example: “Step-by-step checklist, so you can take action right away.” ● Feature + Benefit ● Feature + Benefit ● Feature + Benefit Click here to get the complete details and get in on this while you can. [LINK] If you’re tired of [problems your customers are having], don’t let it continue. Make the change today. To your success, [YOUR NAME]

Free Download

Subject: Free Download: [problem download solves or download name]

Hi there [NAME], If you need a bit of help [insert what your free download helps with], I recommend you go here right now [LINK] and get this [free report / free software, etc.]. It [helps you / shows you how to]: ● · Benefit #1 ● · Benefit #2 ● · Benefit #3 Click here to grab it [LINK]. Just do it quickly because it won’t be available long. To your success, [YOUR NAME]

Coming Soon Email

SUBJECT: Something big is coming soon… Hi [First Name],

Do you ever struggle with [some bad thing, such as “unwanted weight gain”]? Do you [have some other bad thing, like “low conversion rates”]. Do you ever [experience/have some other bad thing]? If you answered yes to even one of those questions, then you’ll be very happy to know that help is on the way. It’s coming on [date] – mark your calendar, because you won’t want to miss this. Simply put, you’re going to finally find out how to [get some really good result] and [get some other really good result] – simply, quickly and more easily than you ever thought possible. Are you ready? [sign off] P.S. Have you guessed yet what it is? Check this link to see if you’re right: [link to a Facebook discussion, blog post or even a “sneak peek” sales page if the launch date is close].

Thank You Email

SUBJECT - It’s Here! Your [What free gift you offered] Congratulations, [firstname]. You’re one step closer to [insert main benefit your freebie offers]. You can download your [insert your free offer name] at: [insert link] But before you go… [Insert Big Benefit Your Product Offers] If you’re ready to accelerate your [success/results], Sincerely, [Your Name]

Hey {first name},

My name is {my name} and I'm with {my company name}. We work with organizations like {company name} to {insert one sentence pitch}.

{One sentence unique benefit}.

Could you direct me to the right person to talk to about this at {company name} so we can explore if this would be something valuable to incorporate into your events?

Cheers,

Sig

Hello {name},

{2-3 senteces how you can improve their business}

I recently used this idea to help our client {SaaS company/competitor} almost triple their monthly run rate.

{Name}, let’s schedule a quick 10-minute call so I can discuss the idea with you. When works best for you?

{signature}

Hi {Name},

Thanks for {taking this action} on {website}. Are you looking for a cost-effective way to {achieve this result relevant to content topic}?

I have done some research on {lead company name} and I can offer some advice regarding {area 1} and {area 2}.

Do you have time for a call tomorrow at {give 2 possible times} to discuss a solution for your company?

Hey {Prospect},

I am impressed by your brand’s new {Campaign/Product Feature/Service}. I have already forwarded it to some of my contacts who would be interested in it.

However, I noticed a {Problem}. It is possibly related to {Problem Category}. If you want, I can send a write-up that you can share with your {Department or Team}. I can also get on a call if it is a priority.

Regards, {Your Name}

Hi {name},

I noticed you’re using {your competitor} to take care of {solution/activity}. How are you finding their {capabilities}?

We help {their occupation (ex: product managers)} like you to {do things that competitor products or solutions can’t do}.

Many of our customers have switched from {your competitor} to handle this critical task.

If you’re looking for this particular solution, I’d love to show you how we do it at {your company}. Would this be of interest?

Thanks,

{Your name}

Hi (First name),

If you are like most {their occupation}, you know how frustrating it can be to {their problem (ex: have your time wasted)}.

Our software tool changes that, {4-7 words what your product does} for clients like {your most famous clients}.

If you would be willing to give me just 10 minutes of your time, I can show you how you could achieve the same with our innovative platform. What is the best time to connect next week for a personalized demo?

{Your name}

Hi (First name),

I am (your name), and I {your position in company} of (your company name). We've recently launched a new product that (one-sentence pitch of what your product does).

Based on your online profile (mention the prospect's profile link URL), it seems that you might be the best person, or at least point me to the right person to talk to about (benefit of your product).

I would like to talk to someone from (target company) responsible for (the key decision required to use or buy your product).

If it is you, would you be open to a 10-minute call on (specific time and date) to discuss how (your product) can help your business? If it is not you, can you please direct me to the right person?

Thank you for the help!

{Your name}

Hi {Name},

{Your name} from {Your company} here. I know you’re busy, so I’ll keep this short.

{Prospect’s company} is on my radar because we’ve helped organizations like {Customer 1}, {Customer 2}, and {Customer 3} to improve {the benefit your product provides} and achieve {results}.

Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?

Best, {YOUR SIGNATURE}

Hi {Name},

Just ran across your website and noticed you were using {your competitor’s product}. How is it working out for you?

Our product is similar to that, however, it also provides {key differentiators}. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {Prospect’s company} better and see if it would make sense for us to work together.

Would {date and time} be a good time for you? (If not, I’m flexible, just let me know).

Best, {YOUR SIGNATURE}

Hi {Name},

My name is {Your name} and we work with companies like {Company names} to improve their {sales/ marketing efforts/ customer experience, etc.}.

I’ve already started looking at {Prospect’s company} website and I have a few ideas about how you can increase your {…}. For example, {details on how you can help them achieve their goals}.

I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: {link}

Regards, {YOUR SIGNATURE}

Hello {firstName},

It was great speaking to you at the {eventName} {when}. What you do at {currentCompany} sounded fascinating and it totally inspired me!

I’d definitely like to stay up-to-date with your work.

Thank you in advance for connecting!

Hello {firstName},

I saw that you too attended the {nameEvent}.

Personally, learning {what} was particularly useful for my business.

Anyways, I would love to connect!

Hi {firstName},

I came across a LinkedIn article you wrote on {topic}. I really resonated with your thoughts on {keyIdea}.

I’d love to keep in touch and learn more about your work.

Hi {firstName},

I saw that you commented on {name}’s post about {topic} and asked {question}.

I would like to connect and share some resources with you that could be helpful.

Hi {Name},

I read your article: {title} on {employee happiness}, and it really resonated with me. I thought your post on this topic was timely, inspiring, and very well written! I’d like to invite you to connect with me.

{Signature}

Hi {Name},

I’d love to add you as a connection – if you’re on LinkedIn, just click my profile image below and shoot me a request. I’ll accept it ASAP. If you’re prompted to put in my email, just use {Your email}.

{image}

Look forward to connecting!

{Signature}

Hi, {name}!

I’m also a member of {name of LinkedIn group}, and I noticed that you have pretty insightful posts and comments about {topic or industry}.

I work for {your company}, and we’re currently working on a project about {describe your project}. I’d love to discuss more – I think you’d be really interested!

Hope to speak soon,

{your name}

I saw on your profile that you work with {name}. They and I recently collaborated on a project and they spoke highly of you and the work you’re doing at {recipient company name}.

I'm currently contemplating making a move and would love to chat to you about the kind of work you’re doing at {recipient company name}. I’m happy to arrange a quick phone call next week if you’re free or to send a few questions over LinkedIn.

Thanks, {your name}

Hey there, {First_Name}

I heard your business is {planning on expanding/recieved investement} (to/for) {city name, new hires, etc...}.

Very excited for you and your team, congrats!

I would love to know more about what helped in this decision and what next steps you are taking?

{insert quick intro about your company, and how you can help them}

Looking forward to hearing back from you.

Wishing you all the best with your new venture,

{Your Name}

Hey {First_Name},

I came across your profile through {Add where you saw their profile: mutual connection, search page, recommendation page, group, etc.}.

Seeing as you work in the same industry as me, I believe we could exchange valuable ideas and learn from each other.

I would love to connect with you!

Best,

{Your Name}

Hi (Name). I hope you’re doing well. I’m (your name), co-founder of (your company’s name). We’re looking for agency partners and it would be great to connect over a “virtual” coffee/chat and see what we can do together? (introduce webinar in the chat)

Hi {prospect_name},

Thank you for connecting!

I want to build a healthy professional relationship with you, and in case our team at {Company_name} can be of help to your business, please let me know.

Kindly visit our website {link} to know more about our company.

It would be a pleasure to connect with you sometime soon.

Thanks,

{Your_name}

Hi {prospect_name},

Thank you for connecting!

I am representing {company_name}. We have a new launch {product}. If you feel that it aligns with your business needs, I would be happy to offer you a trial free of cost. Please visit our website at {link}.

I am looking forward to hearing from you.

Regards,

{Your_name}

Hi {prospect_name},

I am {your_name} working with {company_name}. We have come up with {product} that {description} that I feel would be of immense use to your company.

Are you interested in talking about this further? How about a quick demo this week?

Looking forward to hearing from you,

{Your_name}